English Branded

Old brands get English names

China Daily (Newspaper and website)

(CRI) Updated: 2008-01-09 09:21


The China Daily, reports that some of the old and well known Chinese brands will be getting an English name. The names where a result of an initiative on the internet asking readers to suggest names in English.


This must surely be evidence, of a sort, that businesses are more prepared to accept international standards than, maybe, other groups in a country.

Bottom Line

Language unites us, languages keep us divided. But we've known this for a long time, remember the Tower of Babel?

Tags: china, brands, business, english,

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